You are being programmed. Programmed to spend more time on social media, delivering more data points, which platforms like Google, Facebook and Twitter use to serve you hyper-targetted ads. Every day you are feeding information, consciously or unconsciously to firms, whose financial prosperity depends on their ability to convert your attention data into advertising spend. It is easy to portray the tech firms as the evil overlords and remind them of their self-proclaimed matra’s to organize the world information (Google) and bring the world closer together (Facebook).